From 1999 to 2001, Richard Monette consulted with The National
Screen Institute Canada with the intent of improving their
leadership, structure and performance
The NSI - Canada is the oldest national Canadian training school
for writers, producers and directors working in film and television.
Through a facilitation process, the NSI global intention evolved
from developing filmmakers
to developing STREET-SMART
The CLEARER intention required the NSI to also provide their clients
(aspiring filmmakers) with knowledge of the business side of film
This simple change required a shift in philosophy for the entire
organization. The business savvy they required to include in their
programs had to become an intricate part of the way the NSI conducted
its own business. It had to make an effort to become part of the
"establishment" and change from the inside instead of
criticizing it from the outside.
This shift in INTENT required that the NSI assess their structure,
process and people.
The NSI substantially increased the funding they receive from
the film establishment in Canada and retooled their programs to
develop filmmakers that combine artistry and business-savvy.